Memory Memo vol. 2
DtMF
Last weekend Bad Bunny closed out his Puerto Rico residency.
I was lucky enough to attend the first weekend of his residency in July. It was an epic experience, and it felt very special to be a guest in such a glorious celebration of the island’s culture.
While I was there, I was obviously pitching my startup to anyone who would listen for more than 30 seconds… #founderlyfe.
A friend’s sister brought up that Bad Bunny’s last album ‘DeBí TiRAR MáS FOToS’ was a potentially powerful marketing hook for my business.
It literally translates to - ‘I should’ve taken more photos’ - a sentiment I think we all share, at times.
I deleted my Instagram in 2021, and lost two years of photos which I hadn’t backed up.
For those two years, I was posting a photo daily, documenting the grueling process of launching Edinburgh Cycle Hire.
I really wish I had backed them up - I have lost so many memory triggers that I know would enable me to remember with much more clarity some pivotal moments in my professional and personal life.
But here’s what I realized: even if we had taken more photos (and I hadn’t lost them!), we’d still lose the stories behind them.
The real memory isn’t the image - it’s why it mattered.
A photo of a sunset means nothing without remembering who you watched it with and why that moment changed everything.
That’s the memory problem we’re solving at Create Something Good with our first product called ‘Memo’.
One of our core insights is that memory triggers (photos, pieces of texts or songs) are of much lower value without their context. It is the context that creates the full memory.
For our MVP, launching later this year, we are building a platform that captures the stories behind your memory triggers using voice.
You upload a memory trigger - a photo, portion of text, or audio (a song or a voice-note) to ‘Memo’.
‘Memo’ asks you thoughtful questions to capture the full context of the memory and why it matters to you, which you respond to via voice-note - just like an old dictaphone.
‘Memo’ stores that original audio, and uses AI to organize your memory into themes, relationships, and moments within your personal ‘memo-verse’.
You can then share this memory capsule with friends, family, and colleagues, or search through your own memories anytime.
So in the coming weeks, I will be able to add the photo from my camera roll in this post, connect it to my favorite song from the album ‘BAILE INoLVIDABLE’ (absolute banger btw), and then record a voice note explaining why this song is so important to me.
It marked a pivotal moment in the formation of my friendship with two amazing humans, who are now some of my closest friends in the world. That’s why it’s important to me. That and one of the best breakdown sections I’ve heard at 1 minute and 11 seconds!
This one small example shows the power that context has to create real memory preservation rather than simply storing a collection of memory triggers.
That’s the unique offering we are building with ‘Memo’ at Create Something Good.